Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension. An excellent feature of Ubersuggest is its ability to filter out keywords you’re not interested in from search results. CanIRank provides great competitive analysis data and actionable steps to get your site ranking higher with better SEO. This keyword research tool will give you up to 1,000 keyword suggestions, a keyword difficulty score, a click-through rate date, and SERP analysis. AnswerThePublic is a nifty tool that provides content marketers with valuable data about the questions people ask online.
My personal test of Schemantra (structured data)
It’s in your best interest to choose an SEO tool that seamlessly integrates with the various SEO and marketing solutions you use or plan to use in the future. If you’re wondering about the performance of specific sections of your website, the visitor recordings feature will also be beneficial. It will allow you to record your site visitors as they engage with your site to reveal where they’re clicking, how long they’re spending on CTA forms and more.
We gave more points to tools with these features in their free or paid plans, SEO Anomaly such as competitor comparison, mobile rankings, ranking alerts, API access and XML sitemap generators. One of my favorite tools for conducting technical audits is Screaming Frog. This desktop program crawls websites and provides crucial data for SEO audits. It identifies technical issues like broken links, duplicate content, and missing meta tags.
Calculate your actual needs based on your website size and update frequency. For example, if you have a 1,000-page site, a tool limited to 500 pages won't work, even if the price looks attractive. Selecting the right affordable SEO tool requires a practical approach focused on your specific needs. Choose a tool that excels in your problem area rather than paying for features you won't use.
While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s just starting out in SEO. Managing SEO at scale requires more than just research and optimization tools. With the paid plans, you can also predict long-term trend trajectories. It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz. Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool.
Copywritely is ideal for content managers and SEO specialists who need to systematically improve existing content rather than create new material from scratch. There are tons of specialized GPTs created by different companies, including some specifically designed for SEO work. These can help you research keywords, structure your content properly, and follow SEO best practices. The quality of its output depends on how clear and detailed your instructions are. This is the best Surfer SEO alternative that simplifies workflows and offers better overall value for teams managing multiple aspects of SEO.
Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. In essence, technical SEO covers everything you can do to help Google understand the content and structure of your website.
Track Your Answers and Success Rate
- In addition to all of these, it is also very important to measure your return on investment.
- Google Analytics serves as the fundamental traffic analysis platform for agencies managing client websites.
- An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition.
- Google Search Console is the best free SEO tool because it gives website owners direct access to how Google sees their site – without costing anything.
- This is a great way to build relationships with writers and journalists to secure backlinks for your website.
Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool lets you understand the search intent of your organic traffic. Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement.
This level of detail is way beyond what you get with any SEO tool out there, be it free or paid. It's perfect for tailoring your content or ads to your audience. Another key feature is the ability to submit and test sitemaps. RankIQ is also user-friendly and affordable, making it accessible to bloggers, freelancers, and small businesses. Some free SEO tools are limited in their capabilities but allow you to enhance them through integrations with other popular SEO tools, such as Google Analytics or Google Search Console.
With over 300,000 users, the Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes. With Google making hundreds of changes every year, keeping abreast of the latest developments helps you ensure you’re doing everything to have the best SERPs. Mozcast tracks changes big and small to Google’s search algorithm. Google Looker Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.